It was back in November 2012 when the idea of The Souled Store was born. All of us, not having worked at a corporate job for too long, had a similar feeling bubbling inside us. We wanted to do something of our own. We wanted that freedom to do what we want to, when we want to, and how we want to.
It’s taken us about 6 months to finally launch and what a ride it has been till now. Starting with sitting at a café in Bandra on Day 1 and jotting down ideas on a piece of paper (some of those ideas are on our t-shirts now), spending the whole day coming up with designs we think people will like, coordinating with our t-shirt manufacturers and printers to get the product exactly right, sending out surveys to as many people telling them to rate our designs and give us genuine feedback, keeping our core idea in place and getting the best of artists to collaborate with us and finally launching with a bang!
Yes, we did have doubts about doing this. Are we doing the right thing? Should we just play safe and stick to our jobs? Are we going to regret this? But we now firmly believe that this was the best decision we’ve ever taken. The feeling you get when you wake up in the morning to go to work, your own work, it’s simply amazing. We are going to give this all we got and fight for The Souled Store to become something people talk about years from now.
The Souled Store is not just another online retail space. What makes us different is the community that we build here – our artists. We want people to come here and express themselves from the heart. We urge you to come join us and help The Souled Store to achieve its true goal, which is to share the happiness all around.
Spread the word!
Facebook Page: http://www.facebook.com/SouledStore
Twitter Handle: https://twitter.com/TheSouledStore
(Originally published on 16th June, 2013)